Tel Aviv, Israel, October 23, 2017 — Haier Israel Innovation Center is officially announced established today. Serving as the innovation branch of Haier Electronics Group. , the Center is Haier’s first innovation branch in Israel and the Middle East

As a part of the several innovation centers that Haier layed out worldwide, the Center (HIIC) will provide Haier and its partner companies more quality innovation and technology in the “Start-up Nation”, integrating Israeli innovation vibe into Haier’s strategic move, and strengthen its global leadership in home appliances.

The center will focus on finding Israeli technologies for Haier product lines, and will be specifically looking at sensor technology, materials, chips, Internet of Things (IoT), smart homes and energy innovation.

“The decision to open an innovation center is fully aligned with Haier’s strategy: the world is our lab,” said Wang Ye, general manager of Advanced innovation center in Haier’s Appliance Group.

HIIC belongs to Haier Electronics’ Open Partnerships Ecosystem (HOPE), which provides professional technology scouting and technology transfer services to Haier itself as well as partner companies. Currently HOPE is also running Singapore and Silicon Valley innovation center.

Founded in 1984, Haier Group is a global leading provider of better-life solutions, with its white goods business ranking NO.1 worldwide for nine consecutive years( Euromonitor data). In the era of the Internet and the Internet of Things, Haier transformed from a traditional manufacturing enterprise into a win-win IoT community ecology, leading global companies to take the lead in detonating the Internet of Things economy.


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